PENGARUHBAURANPROMOSITERHADAPKEPUASANKONSUMEN STUDIKASUSPADACVTEANOLCABANGTELANAIPURAKOTAJAMBI

ROHMATTOBI, ROHMATTOBI (2022) PENGARUHBAURANPROMOSITERHADAPKEPUASANKONSUMEN STUDIKASUSPADACVTEANOLCABANGTELANAIPURAKOTAJAMBI. skripsi thesis, Universitas Batanghari.

[img] Text
ROHMAT TOBI 1700861201153.pdf
Download (4MB)

Abstract

Abstract Rohmat Tobi/ 1170861201153 / Faculty of Economics / MarketingManagement/TheEffectofPromotionalMixonConsumer SatisfactionCVTEAnolTelanaipuraBranchJambiCity/Supervisor1st. SakinahAS,SE,MM.2AkhmadIrwansyahSE.,M.M. ThepurposeofthestudywastoanalyzethePromotionalMixon consumersatisfactionatCVTEAnolTelanaipurabranch,JambiCity.To analyze how much influence the PromotionalMixhas on Consumer SatisfactionatCV TEAnolTelanaipurabranch,JambiCity.Theauthor draws the hypothesis thatthe PromotionalMix has a positive and significanteffectonConsumerSatisfaction. Theresearchmethodologyusedisdescriptiveanalysismethodand statisticalanalysismethod.Thedatausedissecondarydata.Hypothesis testingwascarriedoutusingt-test,withasignificancelevel(α)of5%. Dataanalysisusedstatisticaldataprocessingsoftware,namelySPSS version25forwindows. Thisresearchwasconductedduringtheperiodof2021.Theresults ofthettest(individually)showedthatthePromotionalMixvariablehada positiveandsignificanteffectonConsumerSatisfaction. Theresultofthecoefficientofdeterminationinthisstudywas 0.805.This means thatconsumersatisfaction is influenced by the PromotionMixvariableby80.5% whiletherestisinfluencedbyother variables. Considering thatthe promotion mixvariable has an effecton consumersatisfactionatCVTEAnolTelanaipurabranchJambiCity,the nextresearchershouldexamineothervariablestoseethevalidityofthe resultsofthisstudyandcombinethem withotherdependentvariables.

Item Type: Thesis (skripsi)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr Admin Repo
Date Deposited: 12 Oct 2022 03:14
Last Modified: 12 Oct 2022 03:14
URI: http://repository.unbari.ac.id/id/eprint/1539

Actions (login required)

View Item View Item
Universitas Batanghari Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.