PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN RETURN ON INVESTMENT TERHADAP HARGA SAHAM DENGAN NILAI PERUSAHAAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA BANK BADAN USAHA MILIK NEGARA YANG TERDAFTAR DI BURSA EFEK INDONESIA) PERIODE 2015-2019

Dwi Putri Sitorus, Dwi Putri Sitorus (2022) PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN RETURN ON INVESTMENT TERHADAP HARGA SAHAM DENGAN NILAI PERUSAHAAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA BANK BADAN USAHA MILIK NEGARA YANG TERDAFTAR DI BURSA EFEK INDONESIA) PERIODE 2015-2019. skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACT DWI PUTRI SITORUS/ 1700861201317 / MANAJEMEN/2022/EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND RETURNT ON INVESTMENT ON STOCK PRICES WITH FIRM VALUE AS AN INTERVENING VARIABEL (A CASE STUDY ON A STATE OWNED BANK LISTED ON THE INDONESIA STOCK EXCHANGE) PERIOD 2015-2019/FIRST ADVISOR Dr. Hj. Arna Suryani, S.E., M.Ak., Ak, CA./SECOND ADVISOR Mufidah, S.E., M.Si. This research aims to determine the effect of Corporate Social Responsibility (CSR), and Returnt On Investment (ROI), on Campany Value, the effect on Corporate Social Responsibility (CSR), Returnt On In Investment (ROI), and Campany Value on Stock Prices with Firm Value as an intevening variable. The types of data used in this study are quantiative secondary data on the annual financial statment and closing price. The data in this study can be obtained from the company`s financial report on the Indonesia Stock Exchange which is include in the State Owned Bank peiod 2015-2019. The result of this study showed that: CSR has a significant effect on firm value, ROI has a significant effect on firm value, CSR has a significant effect on the stock price , ROI has a significant on the stock price, firm value has a significant effect on stock price. Based on the results, it can be conclude that CSR, ROI simultaneously has a significant effect on firm value, the direct effect of CSR on firm value is 6.35% and indirectly 5.03% with a total effect of 11.38%, the effect of ROI on firm value is 3.43% and a indirect 5.03% with a total effect of 8.46%. CSR, ROI simultaneously has a significant effect on stock prices. The direct effect of CSR on share prices is 4.12% and indirectly 4.40% with a total effect of 0.28%. The direct effect of ROI on stock prices is 40.57% and a indirect 4.40% with a total effect of 36.17%. firm value has a significant effect on stock prices with a large influence 29.5%. CSR, ROI through firm value on stock prices have an influence 3.98%.

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