PENGARUH LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA PADA BENGKEL AHASS PT. MEGA WAHANA PESONA SENGETI MUARO JAMBI

IRWAN DWI SAPUTRA PARDEDE, IRWAN DWI SAPUTRA PARDEDE (2022) PENGARUH LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA PADA BENGKEL AHASS PT. MEGA WAHANA PESONA SENGETI MUARO JAMBI. skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACT Irwan Dwi Saputra Pardede/1800861201324/The Influence of After-Sales Service on Consumers of Honda Motorcycles at Ahass Workshop PT. Mega Wahana Pesona Sengeti Muaro Jambi /M. Alhudhori,S.E., M.M, as Advisor I and Anaseputri Jamira, S.E., M.M as Advisor II. PT. Mega Wahana Pesona Sengeti Muaro Jambi is one of dealers for selling and repairing Ahass repair shops that provide various types of motorcycles and periodic maintenance services. In marketing its products and services, PT. Mega Wahana Pesona is faced with stiff competition from similar companies. Data collection methods in this study used library research and field research by collecting data using questionnaire techniques or collecting data by compiling statements. PT. Mega Wahana Pesona Sengeti Muaro Jambi is located on Jalan Lintas Timur RT 13 Ex. Sengeti Kab. Muaro Jambi, Muaro Jambi 36381. This Ahass Honda dealer and repair shop provides various types of motorcycles and periodic maintenance service. The result of calculations with SPSS 22 are known that the regression equation is Y = 222,096 + 0,570 X. Based on value of the coefficient of determination (R ) of 0,242, it means that the variation in Y changes is influenced by changes in X by 24,2%, so the magnitude of the effect of after-sales service on consumer satisfaction at PT. Mega Wahana Pesona Sengeti is 24,2% while the remaining 75,8% is influenced by other factor outside of this study. Based on the initial hypothesis that after-sales service has an influence on customer satisfaction, it is proven by the result of research conducted by the author, namely the results of t-test which show that value of t is greater that t tabel v hitung (4,983> 1,6605). With a significant level of 0,000<0,05 so it can be said that there is a significant influence between after-sales service partially on customer satisfaction at PT. Mega Wahana Pesona Sengeti. Keyword : After-sales service, customer satisfaction

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