PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BATIK TULIS DI UMKM BATIK BERKAH KOTA JAMBI

HARAKI KUSUMA, 1700861201195 (2023) PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BATIK TULIS DI UMKM BATIK BERKAH KOTA JAMBI. skripsi thesis, Universitas Batanghari Jambi.

Text (PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BATIK TULIS DI UMKM BATIK BERKAH KOTA JAMBI) Haraki Kusuma.pdf - Published Version Download (1MB)

Abstract

ABSTRACT Haraki Kusuma /1700861201195/ Influence Innovation Products And Promotions Against the decision to buy hand- written batik at Umkm Batik Berkah, Jambi City / Sakinah AS, SE, MM , Supervisor I / Anisah , SE , MM , Supervisor II. Innovation Products and Promotions is one, how to how something owner effort could support power sell something their stuff earn example like written batik in Jambi, goal study this I do is to use for could knowing how much many people who like batik products in the city Jambi is one of them at the UMKM Batik Berkah shop. Type study this is Mixedmethod with do survey ie research conducted _ population or sample. Obtained data could found incident relative, distribution , as well connection between variables so the number of samples obtained there are 95 samples. Results testing hypothesis variable update as well as promotion product it turns out have impact significant in a manner simultaneously on decision purchase where F count results SPPS processing obtained the value is 40,555 while the F table is 3.09 or F count > F table which means that _ there is impact significance Among innovation as well as promotion product it turns out influential significant with method simultaneous decision purchase. Innovation products and promotions influential significant in decisions purchase of written batik at UMKM Batik Berkah Jambi City Period 2017-2021. Keywords: Innovation, Promotion, Purchase Decision.

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