PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA FINO PADA DEALER PD.PANCA MOTOR SELINCAH JAMBI

Sandi syahputra pardosi, 1500861201135 (2023) PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA FINO PADA DEALER PD.PANCA MOTOR SELINCAH JAMBI. skripsi thesis, Universitas Batanghari Jambi.

Text (PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA FINO PADA DEALER PD.PANCA MOTOR SELINCAH JAMBI) Sandi Syahputra.pdf - Published Version Download (1MB)

Abstract

ABSTRAC SANDI SYAHPUTRA PARDOSI / 1500861201135 / Fakultas Ekonomi Manajemen Konsentrasi Pemasaran / Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Yamaha Fino Pada Dealer Pd. Panca Motor Selincah jambi / Pengawas Pd. Panca Motor Selincah jambi / Pembimbing I Hj. Susilawati, S.E, M.SI / Pembimbing II Anisah, S.E, M.M The factors that influence consumers in buying Yamaha Fino products are promotion and product quality. Promotion as a support for consumers in buying a product that he needs. Product quality is also one of the supports for consumers in buying a product, product quality that fits the daily needs of the community is a major consideration for consumers in buying these products. The main objective of this study was to determine the effect of promotion and product quality on consumer decisions in buying Yamaha fino products. The method used is quantitative using primary and secondary data collection methods taken from literature research and field research with a population that includes all consumers who buy Yamaha Fino motorbikes at Pd Dealers. Panca Motor is as agile as Jambi and uses 100 research samples. The method of analysis in this study is descriptive with the analysis tool used multiple linear equations, classical assumption test and hypothesis testing. The results of this study are known that promotion and product quality influence consumer decisions in purchasing Yamaha Fino motorbikes at Pd. Panca Motor is agile Jambi. It is hoped that this research can be used as material for consideration and input for companies in establishing policies and strategies in the field of marketing to balance their business efforts, especially at Pd Dealers. The Panca Selincah Jambi motorbike can also be useful for other companies in developing other automatic motorcycle products. Keywords: Promotion, Product Quality, Purchase Decision

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