PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BATIK CEMPAKA PUTIH KOTA JAMBI

SHELLA ANGGRAINI PUTRI, 1600861201179 (2023) PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BATIK CEMPAKA PUTIH KOTA JAMBI. skripsi thesis, Universitas BATANGHARI Jambi.

Text (PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BATIK CEMPAKA PUTIH KOTA JAMBI) SHELLA ANGGRAINI PUTRI ( 1600861201179 ).pdf - Published Version Download (1MB)

Abstract

ABSTRACT SHELLA ANGGRAINI PUTRI / 1600861201179 / FACULTY ECONOMIC OF MANAGEMENT / THE EFFECT OF PRICE ON CONSUMER PURCHASING DECISIOONS AT THE CEMPAKA PUTIH BATIK SHOP JAMBI CITY / 1st ADVISOR HJ. SUSILAWATI, SE, MSI AND 2nd ADVISOR RIKO MAPPADECENG, S.E.,M.M. This research aims to analyze fistly, how to price to buy decision in batik shop Cempaka Putih at Jambi City. Secondly how does the effect of price on consumer purchasing decisions at the Cempaka Putih Batik Shop Jambi City. The research methodology is descriptive and quantitative analysis methods. Data used is secondary data.The population become object in this research is job satisfaction at executive fitness center. . The method for analysis is analysis simple regression, hypotesis test, correlation so determinant coefficient and t_test. Sampel of reseach in this study was 98 respondent taken from residents of Jambi City. Method of data was primary data in the form of questionnaire. Result of research is effect of Price to Buy Decision has a significant effect. This marked with a regression line is Y = 7,396 + 0,763 X. Futhermore, the calculate tcount is greater than ttable and the signification is smaller than 0.05 (8.908 > 1.985) and (0.000 < 0.05).. Conclusion is the variable Price has significant effect on Buy Decision in batik shop Cempaka Putih at Jambi

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