Understanding the Strategic Plan in Managing Business Marketing in the Outbreak of Covid-19 in Indonesia

Dr. Zulyadaini, M.Pd,, - (0001) Understanding the Strategic Plan in Managing Business Marketing in the Outbreak of Covid-19 in Indonesia. Understanding the Strategic Plan in Managing Business Marketing in the Outbreak of Covid-19 in Indonesia, 12 (07). pp. 629-638. ISSN 1943-023X

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Abstract

This study aimed to understand the strategic plan in managing business marketing in outbreaks of the Corona virus 2019 in Indonesia. The effort to understand strategic plan in managing business marketing is believed to have a close relationship with the ability to know and understand the strategic plan in the outbreak of Covid-19 globally. To help understand this strategic plan in managing business marketing its complexity caused by social distancing policy, there are a series of literature review and in-depth interview sessions. After the data was collected, the process of analysis using qualitative phenomenological techniques and in-depth interpretations to see research problem meets the reliability and validity. Strengthening existing information on responses from the strategic plan in managing business marketing, the results revealed that there are seven business plans that spoken by interviewees from different business perspectives, incentives have shown relatively significant strategic plans related to business managing regarding outbreaks during local lock-down; First, showing care in support of the national policy of avoiding the crowd. Second, mission elaboration is that the company's mission must be well described. Third, core value that is how the company achieve its value. Forth, long-term goal that is determination. Fifth, annually target plan. Sixth, SWOT Analysis. Seventh, action plan that is each of the setting goals. Therefore, direct input from the business practices are very useful in making the next business marketing plan especially strategy to response the crisis time with related actions with entrepreneurial role in the epidemic time. Then further study is needed as evidence to anticipate.

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