ANALISIS PERSEPSI PELANGGAN TERHADAP ROTI SAIMEN JAMBI

Sinta Aristi Nanda, Sinta Aristi Nanda (2021) ANALISIS PERSEPSI PELANGGAN TERHADAP ROTI SAIMEN JAMBI. skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACT Sinta Aristi Nanda / 1400861201344 / Analysis Of Customer Preseption On Product The Saimen Jambi Company / Nuraini, SE,MM as 1 advisor and Denny Asmas SE,M.SI as 2 nd Advisor The development and competition in the business world are currently growing rapidly. Many companies have established policies and strategies to bring out a wider range of creativity and innovation. The strategy often used by companies is marketing that aims to satisfy, attract and satisfy customers. Pricing to product quality is one strategy that is often used as a comparison between one company and another. Buyer habits are also based on the reactions that are often carried out in buying or using a product. Differences in perception or reaction to a product can also affect the quality and assessment of the product. This is also done by the Saimen Jambi Bread Company. This research is classified as quantitative research. Determination of the sample using purposive sampling of 98 customers. Researchers also used a descriptive method which contains several attributes, namely product quality, price, and perception. The results obtained from some data that have been collected and also calculated are 4.03 which means that the respondents/customers think that the product of Saimen Jambi bread is a good bread product to use marketing strategies in terms of price, quality, and perception. from customers. Basic on the resuld of research on saimen Jambi Bread Company Preseption is good which means that the respondents/customers think that the product of Saimen Jambi bread is a good bread product to use marketing strategies in terms of price, quality, and perception from customers 5

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