PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN ANNISA ASRI 3 PADA PT. NUSA INDAH KOTABARU

Rangga Bagus Pangestu, Rangga Bagus Pangestu (2021) PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN ANNISA ASRI 3 PADA PT. NUSA INDAH KOTABARU. skripsi thesis, Universitas Batanghari.

Text SKRIPSI RANGGA BAGUS PANGESTU EKONOMI (1700861201102).pdf Download (1MB)

Abstract

ABSTRACT Rangga Bagus Pangestu/1700861201102/ “The Influence of Location on Housing Purchase Decisions at PT. Nusa Indah Kotabaru” /Management study Program, Batanghari University in academic year 2021/2022. First advisor Mrs.Pupu Sopini, SE,MM and second Advisor Ms. Anaseputri Jamira, M.M. Location is an area that makes the product available to target customers. Strategic location can maximize profit. Choosing the right businesss location will determine the success of the business in the future. The purpose of this study was to determine the effect of location on housing purchase decisions at PT. Nusa Indah Kotabaru. Decision making by consumers to make a purchase of a product begins with an awareness of awareness and desire. If it is realized that there are needs and desires, consumers will look for information about the existence of the product they want. PT. Nusa Indah Kotabaru is a property company that was founded by Mr.Erizal in Januari 2018. PT. Nusa Indah Kotabaru. PT. Nusa Indah Kotabaru creating property according to consumer needs with friendly service and prioritizing consumer satisfaction with products and services. Location of PT. Nusa Indah Kotabaru which is on street lingkar barat Rt. 06 Bagan Pete district alam barajo Jambi. The population in this study amounted to 44 people because they had the necessary criteria. The results of this study indicate that there is a positive influence between location on buying decision. Simultaneous testing show a positive effect on the coefficient of determination of 52,9 %. With a good test simultaneously at 52,9% can be a guideline for PT. Nusa Indah Kotabaru in order to generate increased buying decision.

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