PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BAGIAN CREDIT MARKETING OFFICER PADA PT. PRIMA KONSUMEN FINANCE KOTA JAMBI

ERLANGGA FERDIYANSAH, 1900861201064 (2024) PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BAGIAN CREDIT MARKETING OFFICER PADA PT. PRIMA KONSUMEN FINANCE KOTA JAMBI. skripsi thesis, Universitas BATANGHARI Jambi.

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Abstract

Work motivation plays a very important role on employee performance. Therefore the purpose of this study was to describe the work motivation and performance of the employees of the Credit Marketing Officer Section, as well as to identify and analyze the effect of work motivation on the performance of the employees of the Credit Marketing Officer Section at PT. Prima Konsumen Finance Jambi City. The research method in this research is descriptive and quantitative method. Spreading questionnaires with samples, the sample in this study amounted to 37 respondents. Data analysis used SPSS Ver 22 and used a simple linear regression model with the result Y = a+b.X+e. Data analysis used SPSS Ver 22 and used a simple linear regression model with the result Y = 1.116+0.527X+e. Determination test with R2 of 37.6%. T test with a ratio of tcount 3.547 > ttable 1.68957 then Ho is accepted as Hi. Rejected. To analyze the effect of work motivation on the performance of employees of the credit marketing officer at PT. Prima Konsumen Finance Jambi City. The regression coefficient of Work Motivation (X) is 0.527, meaning that work motivation (X) has increased by 1%, so the performance of the credit marketing officer (Y) employees of PT. Prima Konsumen Finance Jambi City. The coefficient of determination is known from the value of R2 = 0.376 (37.6%) which means that work motivation (X) is able to explain the performance of employees in the credit marketing officer (Y) section at PT. Prima Konsumen Finance Jambi City, which is equal to 37.6% and the remaining 62.4% is influenced by other variables. Not investigated in this study. Based on the t test, the tcount value is 3.547 and the ttable is 1.68957. From the results of the comparison it can be seen that the test with a comparison of tcount 3.547 > ttable 1.68957 then Ho is accepted as Hi becomes. Rejected. This means that work motivation affects the performance of credit marketing officer employees at PT. Prima Konsumen Finance Jambi City. Keywords: Work Motivation and Employee Performance

Item Type: Thesis (skripsi)
Uncontrolled Keywords: Work Motivation and Employee Performance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr Admin Repo
Date Deposited: 27 May 2024 01:18
Last Modified: 27 May 2024 01:18
URI: http://repository.unbari.ac.id/id/eprint/3168

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