PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARPHONE OPPO A16 ( Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Batanghari Jambi)

VELLA NURVIA SISKIA, 1900861201132 (2024) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARPHONE OPPO A16 ( Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Batanghari Jambi). skripsi thesis, Universitas BATANGHARI Jambi.

	Text 01. COVER.pdf - Updated Version Download (28kB)
	Text 02. LEMBAR PENGESAHAN SKRIPSI.pdf - Published Version Download (248kB)
	Text 03. ABSTRACT.pdf - Published Version Download (93kB)
	Text 06. BAB 1.pdf - Published Version Download (319kB)
	Text 10. BAB V.pdf - Published Version Download (94kB)
	Text 11. DAFTAR PUSTAKA.pdf - Published Version Download (34kB)
	Text (PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARPHONE OPPO A16 ( Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Batanghari Jambi)) Vella Nurvia Siskia 1900861201132.pdf - Published Version Restricted to Repository staff only Download (1MB)

Abstract

Product is one of the main factors that consumers consider when purchasing a product. Therefore, the aim of this research is to determine product quality and purchasing decisions among students of the economics faculty at Batanghari University, Jambi and to determine and analyze the influence of product quality on purchasing decisions for the Oppo A16 smartphone. The research method used in this research is a descriptive and quantitative method, namely quantitative research is research used to investigate, discover, describe and explain the characteristics and quality of products. With a student population at the Faculty of Economics, Batanghari University, Jambi and a sample size of 100 students. Batanghari University is a private university in Jambi Province, Indonesia. Batanghari University was founded in 1985 under the Jambi Education Foundation. This foundation is a development of the Jambi Education Foundation which previously managed STKIP Jambi in 1970-1977. Simple linear regression with results Y = 7,729-0.398X product quality regression coefficient of 0.398. Coefficient of determination = Rrquare (R2) of 0.324%, this figure states that the product quality variable (X) is able to influence the purchasing decision variable (Y) by 32.4% and the remaining 67.6% is influencedother factors that were not examined in this research. The conclusion of this research is that product quality has a significant influence both partially on purchasing decisions Keywords: product quality and purchasing decisions

Actions (login required)

View Item