PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS DI INDOMARET PATIMURA KOTA JAMBI)

Regita Pratami, Regita Pratami (2022) PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS DI INDOMARET PATIMURA KOTA JAMBI). skripsi thesis, Universitas batanghri.

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Abstract

ABSTRACT REGITA PRATAMI/ 1800861201045 / FACULTY ECONOMIC OF MANAGEMENT / THE EFFECT OF ADVERTISING AND SALES PROMOTION ON PURCHASE DECISIONS (CASE STUDY IN INDOMARET PATIMURA, JAMBI CITY) / 1 st ADVISOR AHMAD IRWANSYAH S, SE, MM AND 2 nd ADVISOR RIKO MAPADECENG, SE, MM. This research aims to analyze fistly, how advertising and sales promotion effect on purchase decisions and how purchase purchases affect advertising and sales promotion The research methodology is descriptive and quantitative analysis methods. Data used is secondary data.The population become object in this research is job satisfaction at indomaret pattimura . The analytical method used is the scale range, classical assumptions, heteroscedasticity, simple regression, correlation f test and t test . Indomaret itself is located in the Ruko Complex which is located on Jl. Pattimura, Rawasari Kota Baru sub-district, Jambi City, Postal Code 36361 Based on the results of this study - Based on the results of the t-test (partial) in the regression model, the results of the comparison between tcount and ttable which shows tcount is (0.058) while ttable is 1.985. From these results, it can be seen that tcount < ttable, namely (0.058) < 1.985, it can be concluded that Ho is rejected. Ha is accepted, meaning that partially advertising variables have no effect on purchasing decisions. The conclusion is that advertising and sales promotion have an effect on purchasing decisions at Indomaret Pattimura, Jambi City.

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