PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI XPANDER PADA PT. KERINCI PERMATA MOTORS SIPIN KOTA JAMBI

Andri Mardiansyah, Andri Mardiansyah (2022) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI XPANDER PADA PT. KERINCI PERMATA MOTORS SIPIN KOTA JAMBI. skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACT Andri Mardiansyah / 1700861201413/ Faculty of Economics University Batanghari Jambi/ The Effect of Product Quality on Mitsubishi Xpander Car Purchase Decision at PT. Kerinci Permata Motors Sipin Jambi City / 1 st Advisor Pupu Sopini, SE, MM /2nd Denny Asmas, SE, MM The purpose of this study is to find out the picture of product quality and the decision to purchase Mitsubishi Xpander at PT. Kerinci Permata Motors Sipin Jambi City and to find out the influence of product quality on the purchase decision of Mitsubishi Xpander at PT. Kerinci Permata Motors Sipin Jambi City... This research includes the type of correlational research, using the research methods used is the survey method. The data retrieval technique with poll, the score obtained from the poll is then analyzed with a descriptive analysis that is poured in the form of percentages. Quantitative research is a study that works with numbers, whose data is tangible number (score or value, rank or frequency) analyzed using statistics to answer questions or hypotheses Research that is specific in nature and to make predictions that certain three affects other variables. PT. Kerinci Permata Motors Jambi is a form of company engaged in selling cars with Mitshubishi brands such as Pajero, Expander, other cars. This company was established in 1992 the founder of this company is Mr. Yanto Sobirin and at the same time as the leader of the company, which is located at Jln. Colonel Abunjani No. 11, Kel Simpang III Sipin, Selamat, Telanai Pura, Jambi City, Jambi - 36129. Product quality variable 10,071 means that every time there is an increase in product quality by 1% it results in a purchase decision at PT. Kerinci Permata Motors Sipin Jambi City will experience an increase of 10,071. Product quality has a significant effect on the number of consumer purchases in Xpander products, this is inferred from the calculated t value > t table (14,319 > 1,998). Product quality is able to explain the variable Purchase decision of 76.8% and the remaining 23.2% is explained by other factors that are not included in this research model. Key Words: Product Quality and Purchase Desicion

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