PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PENGGUNA TRAVELOKA PADA PT. TRINUSA TRAVELINDO (Studi Kasus Pada Mahasiswa/Mahasiswi Universitas Batanghari Jambi)

M. Fiki Ardiansyah, M. Fiki Ardiansyah (2022) PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PENGGUNA TRAVELOKA PADA PT. TRINUSA TRAVELINDO (Studi Kasus Pada Mahasiswa/Mahasiswi Universitas Batanghari Jambi). skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACT M. Fiki Ardiansyah / 1800861201146 / Batanghari University / The Effect of EService Quality on Traveloka User Satisfaction at Trinusa Travelindo Corp. (Case Study on Students of Batanghari Jambi University) / M. Alhudhori, S.E., M.M., as 1 st advisor and Denny Asmas, S.E., M.Si., as 2 advisor. nd Developments to demand the growth of information technology or known (IT) in all aspects of human life. Some aspects of life, such as lifestyle, socioculture, and many other aspects of life. E-service quality plays an important contribution in making an acceptable value in the scope of online ordering. Consumer satisfaction is the level of consumer feelings of pleasure or disappointment received from comparing the product's perceived performance or results with their expectations. The purpose of this study is 1). to find out an overview of the quality of eservice quality and satisfaction of traveloka users at Trinusa Travelindo Corp. for students of batanghari university. 2). to analyze the effect of e-service quality on the satisfaction of traveloka Trinusa Travelindo Corp. on students of batanghari university. The research of method used is a quantitative research method. The object of this research is a student of the Batanghari University. Based on the regression output of the multiple linear regression analysis used in this study, it can be formulated: Y = 1.515 + 1.176X. R Square of 0.766 or 76.6%, this means that the percentage of the influence of the independent variable X on Y is 76.6%.). Based on the results of the coefficient of determination or R square (R2), it can be seen that 0.766 this number states that the E-Service Quality (X) variable on the Traveloka User Satisfaction (Y) variable is 76.6% and the remaining 23.4% is caused by the following factors: other factors not included in this study. Based on the results of the SPSS test, it is known that the variable (X) E-Service Quality has a positive and significant effect on the variable (Y) Traveloka User Satisfaction at PT. Trinusa Travelindo this is evidenced by the

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