PENGARUH CURRENT RATIO, RETURN ON EQUITY TERHADAP NET PROFIT MARGIN PADA PERUSAHAAN SUB SEKTOR KOSMETIK DAN PERALATAN KEPERLUAN RUMAH TANGGA DI BURSA EFEK INDONESIA PERIODE 2015-2019

DITYA ANANDA PUTRI, DITYA ANANDA PUTRI (2022) PENGARUH CURRENT RATIO, RETURN ON EQUITY TERHADAP NET PROFIT MARGIN PADA PERUSAHAAN SUB SEKTOR KOSMETIK DAN PERALATAN KEPERLUAN RUMAH TANGGA DI BURSA EFEK INDONESIA PERIODE 2015-2019. skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACK Ditya Ananda Putri / 1700861201144 /Faculty of Economics / Financial Management/ The Effect of Current Ratio, Return On Equity on Net Profit Margin in Cosmetics and Household Appliances sub-sector companies in BEI for the 2015-2019 period/ Advisor 1.) Hj. Atikah, S.E., M.M.. Adviser 2.) Albetris, SE, MM. The purpose of the study was to analyze the effect of Current Ratio (CR), Return On Equity (ROE) on Net Profit Margin (NPM) in Cosmetics and Home Appliances Companies on the BEI for the 2015-2019 period. This research was conducted on 7 companies listed on the Indonesia Stock Exchange during the 2015-2019 period which were made into the population. By using a sampling technique that is purposive sampling, it is obtained 4 issuers that meet the criteria in this study. The research methodology used is descriptive method and statistical analysis method. The type of data used in this research is quantitative data and the data source is secondary data. This research was conducted at the Cosmetics and Home Appliances Company on the IDX during the 2015-2019 period using the Library Research data collection method. Hypothesis testing was carried out using the F test and t test with a significance level of (α) 5%. Data analysis using statistical data processing software, namely SPSS 20.0 for windows. Based on research with the help of SPSS 20.0 software, the regression equation LogY = -0.00+0.557X1+1.139X2+e. And the results of the coefficient of determination test show that the value of R square is 0.842, which means that the contribution of the independent variable, namely Current Ratio (X1), Return On Equity (X2) affects the dependent variable Net Profit Margin (Y) by 84.2%, while the remaining 15, 8% is influenced by other variables outside this study. The results showed that simultaneously there was a significant effect of the independent variable, namely Current Ratio (X1), Return On Equity (X2) on the dependent variable, namely Net Profit Margin (Y). And it is known that partially Return On Equity (X2) has a negative and significant effect on Net Profit Margin (Y).

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