PENGARUH PROMOSI PENJUALAN FITNESS CENTER KOTA JAMBI

Robby Anggara Putra, Robby Anggara Putra (2022) PENGARUH PROMOSI PENJUALAN FITNESS CENTER KOTA JAMBI. skripsi thesis, Universitas Batanghari.

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Abstract

ABSTRACT ROBBY ANGGARA PUTRA / 1800861201270 / MANAGEMENT ECONOMIC FACULTY/ CUNSUMERS SATISFACTION FROM SALES PROMOTION IFEECT AT EXECUTIVE FITNESS CENTER OF JAMBI CITY / 1 ADVISOR A.TARMIZI, SE, MM AND 2 nd ADVISOR ANA SAPUTRI, SE, MSI. This research aims to analyze fistly, how to conduct sales promotion and consumer satisfaction and how does sales promotion affect consumer satisfaction in Executive Fitness Center Fitness Center Jambi The research methodology is descriptive and quantitative analysis methods. Data used is secondary data.The population become object in this research is job satisfaction at executive fitness center. The method for analysis is analysis simple regression, hypotesis test, correlation so determinant coefficient and t_test. Executive fitness center is a fitness center located at Jl. Sunan Drajat, Lower Kenali Asam, Kota-Baru Kota Jambi. As a place that provides a variety of sports, ranging from fitness (Gym), and also Aerobics Result of research is sales promotion has a significant effect on consumer satisfaction at the Executive Fitness Center fitness center of Jambi City. This is evidenced by the sales promotion is greater than the ttabel, namely and is smaller than Conclusion is

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