PENGARUH KUALITAS PRODUK, DISTRIBUSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE OPPO TIPE A SERIES PADA OPPO INDONESIA CABANG JAMBI (STUDI KASUS PENDUDUK DI KOTA JAMBI)

Syuhada Azmi, 1700861201009 (2023) PENGARUH KUALITAS PRODUK, DISTRIBUSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE OPPO TIPE A SERIES PADA OPPO INDONESIA CABANG JAMBI (STUDI KASUS PENDUDUK DI KOTA JAMBI). skripsi thesis, Universitas Batanghari Jambi.

Text (PENGARUH KUALITAS PRODUK, DISTRIBUSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE OPPO TIPE A SERIES PADA OPPO INDONESIA CABANG JAMBI (STUDI KASUS PENDUDUK DI KOTA JAMBI)) Syuhada Azmi.pdf - Published Version Download (2MB)

Abstract

ABSTRACT SYUHADA AZMI / 1700861201009 / FACULTY ECONOMIC OF MANAGEMENT / EFFECT OF PRODUCT QUALITY, PRICES AND DISTRIBUTION ON DECISION TO BUY OPPO SERIES A OF MOBILE PRODUCTS AT OPPO INDONESIA JAMBI BRANCH (CASE STUDY OF RESIDENT IN JAMBI CITY) / 1st ADVISOR PUPU SOPINI , SE, MM AND 2nd ADVISOR AKHMAD IRWANSYAH , SE, MM. This research aims to analyze fistly, how to Product Quality, Price, Distribution and Decision to Buy Oppo Series A Mobile Products at Oppo Indonesia Jambi Branch. Secondly how does the effect of Product Quality, Price and Distribution on the Decision to Buy Oppo Series A Mobile Products at Oppo Indonesia Jambi Branch. The research methodology is descriptive and quantitative analysis methods. Data used is secondary data.The population become object in this research is job satisfaction at executive fitness center. . The method for analysis is analysis simple regression, hypotesis test, correlation so determinant coefficient and t_test. Sampel of reseach in this study was 100 respondent taken from residents of Jambi City. Method of data was primary data in the form of questionnaire. Result of research is effect of Product Quality, Price and Distribution on Decision to Buy have a significant effect. This marked with a regression line is Y = 6,387 + 0,581 X1 + 1,146 X2 – 0,817 X3. Futhermore, the calculate Fcount is greater than Ftable and the signification is smaller than 0.05 (109,491 > 2.70) and (0.000 < 0.05). Than both of independent variable is Product Quality, Price, Distribution have partialy effect to decisionsto buy. Where tcount is greater than ttable and the signification is smaller than 0.05. Keywoods : Product Quality, Prices, Distribution and Buy Decision

Actions (login required)

View Item