Listening skills, Audio-visual Media, Learning Media

Putri Fellicya Albalqis, 1800861201252 (2022) Listening skills, Audio-visual Media, Learning Media. skripsi thesis, Universitas Batanghari Jambi.

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Abstract

ABSTRACT Putri Fellicya Albalqis / 1800861201252 / Faculty of Economics University Batanghari Jambi / Effect Of Word Of Mouth Marketing On Consumer Purchasing Magic Slim Tea At Jambi City / Ahmad Tarmizi, S.E., M.M. As Advisor 1st And Ahmad Firdaus, S.E., M. M. As Advisor 2st. There are several problems that can be identified from the background of the problem, namely : The number of stores selling Magic Slim Tea at Jambi City is increasing and resulting in a decrease in the revenue of the Magic Slim Tea herbal medicine shop. So that Magic Slim Tea does a Word Of Mouth Promotion. Competition between business people is unavoidable, so CV.Beesem Group must find ways to keep their products selling well in the market. The population in this study were consumers who knew about Magic Slim Tea. The number of respondents whose answers will be studied is 99 respondents. According to Umar (2013:65) to determine the minimum number of samples needed in the slovin method, 99.09 respondents were rounded up to 99 respondents. Testing the research hypothesis is done by testing simultaneously and partially using SPSS. CV.Beesem Group is a company that was founded in 2015 at Jambi City, this company is one of the distributors of various beauty products, one of which is Magic Slim Tea. From the beginning of the company opening, there were also various problems that could cause some products to fluctuate. With these problems, the company uses Word Of Mouth Marketing to help sell products. The result of the table calculation is 1.98552. While the results of the calculation of tcount obtained 9,705 results. This, it can be concluded that tcount> ttable is 9,705> 1.98552 and significant is 0.000 < 0.05. So this means that Ha is accepted in other words that the Word Of Mouth variable has a significant influence on purchasing decisions at Jambi City. Based on the research objectives and the results of the discussion, it can be concluded that the Word Of Mouth Marketing at the Magic Slim Tea has an effect on Consumer Purchase Decisions.

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