PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PAKAIAN PADA HACKER STORE JAMBI

NANDA YULITA, 1900861201093 (2023) PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PAKAIAN PADA HACKER STORE JAMBI. skripsi thesis, Universitas BATANGHARI Jambi.

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Abstract

ABSTRACK This research will look at the conditions and influence of lifestyle on purchasing decisions at the Jambi hacker store partially. The problem of this participant continues to be studied until the written satisfaction of this research is to measure the level of purchasing decisions. It is suspected that the lifestyle and purchasing decisions at the Jambi hacker store are quite good. It is suspected that lifestyle has a significant effect on the purchasing decision of the Jambi hacker store The research methodology used is descriptive analysis method and statistical analysis method. The data used is secondary data. Hypothesis testing was carried out using the t test, with a significance level (α) of 5%. Data analysis used statistical data processing software, namely SPSS version 25 for Windows. The results of the study prove that lifestyle variables have a partial effect on purchasing decisions. Purchasing decision variables can be explained by lifestyle variables of 68.70%, while the remaining 31.3% can be explained by other variables not examined in this study. It is hoped that the Hacker Store will further increase the number of goods and attract more consumer attention and there will be promotions on weekends due to the time of purchase indicator. The results of the study stated that the lifestyle variable had a positive and significant effect on purchasing decisions. Lifestyle variable (X) has a positive value on purchasing decisions at the Hacker Store. This can be proven by the value of t count which is greater than t table (14.661 > 1.98447)

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