PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO KEDAI OBLONG DI KOTA JAMBI

Richard Hermansyah Simanjuntak, 1600861201135 (2023) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO KEDAI OBLONG DI KOTA JAMBI. skripsi thesis, Universitas BATANGHARI Jambi.

Text (PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO KEDAI OBLONG DI KOTA JAMBI) Richard Hermansyah Simanjuntak 1600861201135.pdf - Published Version Download (2MB)

Abstract

ABSTRACT This study aims to analyze the variable description of product quality, price and purchasing decisions at Kedai Oblong distribution and analyze the effect of product quality and price on purchasing decisions of Kedai Oblong partially and simultaneously. The research method used in this research is descriptive and quantitative research. Primary data is specifically collected by researchers to answer research questions collected using questionnaires. The analytical tool used is multiple linear regression. Kedai Oblong is one of the distribution businesses in Jambi City. Kedai Oblong itself has been established since 2015 and is located in the Sipin Jambi area, but has now moved its location to Telanaipura. The Oblong Store provides all the items that customers need, such as plain t-shirts, printed t-shirts, shirts, jackets, hats, sandals, shoes, boxers and pants, hoodies to watches. To maintain quality and service for its customers, the company began to make more effective management improvements. Based on the results of the study, it shows that product quality and price simultaneously have a significant effect on purchasing decisions at Oblong Stores in Jambi City. Based on the results of the study, it shows that product quality and price partially have a significant effect on purchasing decisions at Oblong Stores in Jambi City Keywords: Product Quality, Price, Purchase Decision

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