PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA GROOMING PADA DIBA PETSHOP JAMBI

Annisa Alqibrani, 1700861201058 (2024) PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA GROOMING PADA DIBA PETSHOP JAMBI. skripsi thesis, Universitas BATANGHARI Jambi.

	Text 01. COVER.pdf - Published Version Download (62kB)
	Text 02. LEMBAR PENGESAHAN.pdf - Published Version Download (414kB)
	Text 03. ABSTRACT.pdf - Published Version Download (553kB)
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	Text (PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA GROOMING PADA DIBA PETSHOP JAMBI) ANNISA ALQIBRANI 1700861201058.pdf - Published Version Restricted to Repository staff only Download (3MB)

Abstract

The purpose of this study is to find out and analyze the quality of service, promotion and decision to use services at Diba Petshop and analyze the influence of service quality and promotion on the decision to use services at Diba Petshop.. This research includes the type of correlational research, using the research methods used is the survey method. The data retrieval technique with poll, the score obtained from the poll is then analyzed with a descriptive analysis that is poured in the form of percentages. Quantitative research is a study that works with numbers, whose data is tangible number (score or value, rank or frequency) analyzed using statistics to answer questions or hypotheses Research that is specific in nature and to make predictions that certain three affects other variables. PT Diba pet shop is a company that belongs to a small and medium business and is engaged in the sale of equipment, equipment, pet food. Diba pet shop was established in 2012 addressed at Jl. A. Roni Sari Rt. 25 No. 91 Kel. Paallima Kec. Kota Baru Jambi. In addition to selling various foods and accessories, Diba pet shop also offers grooming services or known as an animal salon specifically for cats such as grooming, bathing, and nail trimming. Meanwhile, Diba pet shop gets sales goods from suppliers. the average answer score of 385.8 means that the quality of employee service is rated as good. the average answer score of 353.7 means that member loyalty is still rated good. an average score of 330.2 means that consumers agree with every statement in the indicators of service use decisions. the quality of services and promotions was able to explain the decision to use services by 93.9% and the remaining 6.1% was explained by other factors that were not included in this research model. The result of the comparison The quality of services and promotions have a positive and significant effect on the decision to use the services.

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