PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG BAKSO DAN MIE AYAM SOLO BERSERI DI SIMPANG IV SIPIN KOTA JAMBI

Ricky Kurnia, 1700861201396 (2024) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG BAKSO DAN MIE AYAM SOLO BERSERI DI SIMPANG IV SIPIN KOTA JAMBI. skripsi thesis, Universitas BATANGHARI Jambi.

	Text 01. COVER.pdf - Published Version Download (50kB)
	Text 02. LEMBAR PENGESAHAN.pdf - Published Version Download (1MB)
	Text 03. ABSTRACT.pdf - Published Version Download (92kB)
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	Text (PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG BAKSO DAN MIE AYAM SOLO BERSERI DI SIMPANG IV SIPIN KOTA JAMBI) Ricky Kurnia 1700861201396.pdf - Published Version Restricted to Repository staff only Download (2MB)

Abstract

The aim of the research is to determine product quality and purchasing decisions at Warung Bakso Solo Berseri at Simpang IV Sipin, Jambi City. In discussing this problem the author uses a qualitative descriptive method by looking for information about symptoms, clearly establishing the goals to be achieved, collecting data as material for conducting research. The stall "Solo Berseri Chicken Meatballs and Noodles" is located at Jl. Colonel Abunjani Simpang IV Sipin, Telanaipura District, Jambi City, Jambi 36361, is a culinary business that sells meatballs and chicken noodles. The meatballs and chicken noodles sold at this meatball stall also have a varied menu. The population in this study were customers of Bakso Solo Berseri Simpnag IV Sipin, Jambi City. The sample was determined using the judgment sampling method with a total of 100 consumers regarding viral marketing, brand awareness and purchasing decisions. The hypothesis was tested using the T test and F test. Based on the results of linear analysis, the equation Y = 9.494 + 0.327+ e. The t test calculation value is 7.449 and the R square value is 0.362 or 36.2%, while the remaining 63.8% is influenced by other factors. The conclusion of this research is that product quality has a positive and significant influence both simultaneously and partially on purchasing decisions.

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